Posting for Vorsight...
Job Expectations
- Be an entrepreneurial marketing leader
- High potential and desire to become a CMO
- Own marketing strategy, plan, metrics, vision, and execution to take VorsightBP to ~$10-20 million revenue.
- Own marketing budget including discretionary
- Execute all demand generation campaigns
- Inbound Marketing / SEO / Content marketing plan and execution
- Aligned to the buyer’s journey
- Interface with ‘marketing content partners’
- Guide the company on content creation that ranks high for the desired keyword on Google search
- Email marketing / nurturing tracks
- Events – live and webinars
- Social Media (emphasis on LinkedIn and Google+)
- Ads / PPC
- Analyst relations
Company
- VorsightBP is viewed as a ‘thought leader’ by sales and marketing executives. We can drive large audiences to webinars. Because of this a lot of B2B sales and marketing related technology companies give us their software for free or in ‘I buy yours, you buy mine’ arrangements.
- Have the ability to build off of the brand recognition of Vorsight – press, awards, etc. – not starting from scratch.
- There is a lot of opportunity for core branding that is differentiated from other sales training companies by leveraging the science theme.
- You get to do everything and make things happen
- on a large scale
- fast and without bureaucracy
- with the ability to feel an enormous sense of personal accomplishment and success for directly contributing to the bottom line.
- VorsightBP’s founders have deep subject matter expertise in B2B sales. Converting inquiries to MQLs to SQLs to deals is the product we offer to the market, so we are very good at this.
- You will have a lot of flexibility to be creative. We believe in testing everything, trying a lot, and embracing/learning from failure.
Requirements
- 3-5 years B2B marketing and/or communications experience
- Bachelor’s degree in marketing, communications, or related field
- HTML & CSS
- Basic graphic/visual design skills
- Inbound marketing
- Adobe Creative Suite
- Strong written & verbal communication
- Microsoft Office
- Video
- Email Marketing
- Salesforce.com
- WordPress
- Google Analytics
Compensation and Benefits
- Competitive base salary
- Medical, vision and dental insurance; percent of employee premiums paid per year by VorsightBP
- 401K with company match
- 3 weeks of paid time off plus 10 days of paid holidays
- Strong work-life balance
- Brand new office in the Rosslyn area of Arlington, VA
To view job online and apply: www.vorsightbp.com/job
