Hi Lauren,
Thank you for your response. Currently, this metric/goal focused and anchored in sales/marketing alignment. For example, new leads (net new) would typically present more value to sales teams focusing on new business sales - than nurture leads. I agree, it's fairly rudimentary, but we are keen to understand a typical distribution across these types from similar companies in this space.
Thanks for sharing the new demand waterfall from Sirius. Will investigate if further in relation to our content marketing and nurture efforts.
Best regards,
/Hans Christian