Good post Kurt!
I might boldly go further than that. If I could offer a wish to the Automation Fairy, I'd wish for targeted banners.
Imagine if you could choose to show your banner ads in New York Times, Daily News and Economist to only those you have segmented. Or you could even show personalized ads on billboards to a specified person when he drives past the ad-space on the highway.
All technically possibble and could be a reality in the near future. Banner targeting is already possible and with new paper thin billboard displays connected to the network and mobile technology with GPS sensors, even user targeted billboards could be technically possible. Just imagine what it would be like if you could control all this through one dashboard.